Wella - Color Touch

TRUE-TO-TONE VIBRANCY, NO MATTER THE HAIR CONDITION

Are you ready for uncompromising vibrancy and shine no matter the hair condition? Discover the updated formula of Color Touch: Iconic same results on healthy hair. More true-to-tone on damaged hair.

FROM DULL TO VIBRANT

Witness the intense vibrancy and shine of permanent colour, with the low commitment of demi-permanent results, all in one seamless experience with Color Touch. Now with an upgraded formula featuring built-in Metal Purifier, Color Touch is vegan, ammonia-free, silicone-free, and mineral oil-free - respectful to hair and recyclable. Let’s embrace 90+ shades for everyone.